Welcome to Kaliru.
We are a social and behaviour change agency that develops solutions aligned with how people actually think, feel and act in real-world contexts.
KALIRU framework
Our work is grounded in the KALIRU framework, a human-centred process that blends rigorous evidence with the power of storytelling to ensure every solution is built for lasting change.
We have worked with
What we do
We design responses to complex development and humanitarian challenges, rooted in the realities people face every day. This is how our thinking becomes action in the world.
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Behavioural insight and diagnosis
We identify the behavioural drivers, barriers and decision environments that shape how people act, drawing on research, observation and contextual understanding to frame the right problem.
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Behavioural design and intervention development
We design behaviourally informed strategies, tools and interventions to reduce friction, enable choice and support the adoption of desired behaviours in real-world settings.
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Creative storytelling and narrative change
We translate behavioural insight into narratives and creative expressions that resonate with lived experience, helping reframe issues, shift perspectives and support behaviour change.
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Testing, learning and advisory
We test ideas, learn from feedback, and refine solutions over time while supporting teams to apply behavioural thinking through advisory and capacity strengthening.
Our focus areas
We design responses to complex development and humanitarian challenges, rooted in the realities people face every day. This is how our thinking becomes action in the world.
Let us say hello!
Mobile number
+91 - 96 26 321 321
Social networks
